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About
The ethos and team behind the products.
Humanity’s greatest achievements are the product of teamwork.
From landing on the moon to creating the internet we’re reminded that individuals contribute but teams are what make history. In the modern workplace teams are at the heart of business success. Teams are where work happens, they’re where things get done but they’re also where things get un-done.

Saberr is on a mission to make teams in every workplace perform at the top of their game so that our next giant leaps will only be a small step away.
Our philosophy
We believe advances in technology should promote, rather than automate away, meaningful relationships between people. AI should exist to aid human interaction rather than replace it.

Our vision is to put the world’s most capable digital coach in the hands of every workplace team.
Our research
Our products are backed by thousands of hours of research into team psychology, machine learning and user experience design, including support from some of the world’s leading academics and team coaches.

Across all the research and from working with real teams we’ve found there are six themes fundamental for great teamwork.
Relationships
Productivity
Network
Goals & purpose
Roles & responsibilities
Decision making
A human touch
Where appropriate we also blend our technology with human coaching to accelerate the development of high performing teams. So we’ve built a network of the best human coaches globally.

Teams connect with these coaches to help solve trickier or deep rooted issues. Coaches use Saberr products to help scale their practice, understand the context of teams they work with and check in between sessions.
Meet the team
Tom Marsden
CEO
Tom Marsden
From investment banking to strategy consulting to HR consulting, Tom is now on a mission to find a more rigorous approach to building high performance teams. He's leading Saberr in the uprising.
Alistair Shepherd
Founder & President
Alistair Shepherd
An Aerospace Engineer turned entrepreneur, Alistair founded Saberr following his research at Harvard University looking at why relationships were at the heart of many start-up failures.
Nik Brbora
CTO
Nik Brbora
After designing the best financial trading systems for 8 years, Nik raced around the world on a yacht before landing at Saberr.
Sandy Rogers
Chief Scientist
Sandy Rogers
Sandy has a PhD in astrophysics and having discovered hundreds of galaxies, now brings the cutting edge of data science to all of Saberr's products.
Sasa Slavnic
Developer
Sasa Slavnic
Sasa leads our Serbian development team. He makes sure we all know about the latest robot toys and that our code is written properly.
Jennifer Dawson
Head of Marketing
Jennifer Dawson
Jennifer comes from a tech marketing background with experience working with IBM and Cisco. Now she’s in charge of Saberr’s marketing & communications – keeping you up to date on what’s happening.
Marko Stanojkovic
Developer
Marko Stanojkovic
Marko is a full stack developer at Saberr. He's also a keen cyclist regularly clocking 100+km rides on the company Strava league!
Marko Karovic
Developer
Marko Karovic
Resident front-end developer. Exterior of a puckish rogue hiding a purveyor of nerdom.
Tom Woodel
UX Lead
Tom Woodel
Tom is here to design the very best experiences for our users. Also an instructor of UX and in-house tuck shop front man.
Marina Sancho
Customer Success
Marina Sancho
Marina joined the team to make sure our customers love Saberr products as much as we do. She comes from a Service Management background and has experience in growing early-stage tech startups. Keen foodie and cook.
Richard Picot
UX Designer
Richard Picot
Richard is here to help design our products to be delightful and usable. An obsessive ramen eater and part time music maker. His favourite colour is grey.
Jenny Ryan-Scott
BDM
Jenny Ryan-Scott
Jenny brings her experience selling HR & Payroll software across a variety of industries & sectors, to help take our products to more teams globally. A fun character who has a passion for travelling & the great outdoors!
Expert advisors
Peter Hawkins
Professor of Leadership
Peter Hawkins
Professor Peter Hawkins Ph.D. is a global thought leader in Systemic Team Coaching and coaching supervision. He has been a team coach for over 40 years and now runs training and supervises Systemic Team Coaches in over 50 countries through www.renewalassociates.co.uk and www.aoec.com. He is Professor of Leadership at Henley Business School and is on the board of several consultancy businesses.
Tom Farrand
Innovation Advisor
Tom Farrand
Tom works alongside Saberr to help shape the design of our digital coaching and academy sessions. Developing coaching sessions in a digital format requires an intimate knowledge of team behaviours as well as how technology can nudge teams into better habits. Tom has over 22 years experience working with global corporations, government, NGOs and charities. He worked in brand and business innovation for 15 years with P&G, WPP and Oliver Wyman and is currently a coach, designer, consultant or mentor to teams in a range of global businesses.
Find Saberr HQ
Saberr/Rocketspace
40 Islington High Street
London
United Kingdom, N1 8EQ
hq@saberr.com
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