About Saberr


Our Mission

We want to help teams work well together.

We’re Saberr, a people analytics company. So, through technology, we aim to improve collaboration and help people create happy, high performing teams.

We combine our curiosity about how the world works with new data sources to understand the brain, behaviours, and interactions, and provide new tools to amplify human ability.

Our products are the result of combining behavioural economics, data science, psychology, and business.

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Our Story

Saberr was founded by Alistair Shepherd following his research at Harvard University which looked at why relationships were at the heart of so many start up failures.

Combining 3.5 million data points from online dating we began to understand relationship patterns. We cross referenced what we found with academic research into high performing teams in the workplace and found the questions that predicted compatible matches were around values alignment. This is where Saberr Base was born.

To date, more than 1,000 teams in 49 countries over 6 continents have used Saberr’s products. We’re continually growing and working on new products to help teams work well together.

Read more about how Saberr began.


The Team

Tom Marsden


From investment banking to strategy consulting to HR consulting, Tom is now on a mission to find a more rigorous approach to building high performance teams. He's leading Saberr in the uprising.

Alistair Shepherd

Founder and President

An Aerospace Engineer turned entrepreneur, Alistair founded Saberr following his research at Harvard University looking at why relationships were at the start of many start-up failures.

Nik Brbora


After designing the best financial trading systems for 8 years, Nik raced around the world on a yacht before landing at Saberr.

Sandy Rogers

Chief Scientist

Sandy has a PhD in astrophysics and having discovered hundreds of galaxies, now brings the cutting edge of data science to all of Saberr's products.

Sasa Slavnic


Sasa leads our Serbian development team. He makes sure we all know about the latest robot toys and that our code is written properly.

Jennifer Dawson

Head of Marketing

Jennifer comes from a tech marketing background with experience working with IBM and Cisco. Now she’s in charge of Saberr’s marketing & communications - keeping you up to date on what’s happening.

Marko Stanojkovic


Marko is a full stack developer at Saberr. He's also a keen cyclist regularly clocking 100+km rides on the company Strava league!

Marko Karovic


Resident front-end developer. Exterior of a puckish rogue hiding a purveyor of nerdom.

Tom Woodel

UX Lead

Tom is here to design the very best experiences for our users. Also an instructor of UX and in-house tuck shop front man.

Marina Sancho

Customer Success

Marina joined the team to make sure our customers love Saberr products as much as we do. She comes from a Service Management background and has experience in growing early-stage tech startups. Keen foodie and cook.


Get in touch

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Saberr London
40 Islington High St
London, N1 9LH

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